Zag: brand history

Zag is a fashion jewelry brand that has been around for over 25 years. The brand was invented by Michèle, a Parisian designer. Of Chinese origin, Michèle knew how to give this Asian impulse to her totally adorable jewelry. On the one hand, we find Paris for its style, its modernity, its elegance and on the other, we find China for the quality of its materials and manufacturing.

Zag jewellery are available in many retail stores throughout France, and of course, in your fashion store for favorite woman, Loëla.

Who are the Zag collections for? Well, to all women who care about the quality of the products they wear, to women who have style and above all, to women who love beautiful, inexpensive jewelry.

Zag boutique: quality and style!

Zag is the first jewelry brand to launch into the creation of surgical steel jewelry. This material was revolutionary at the time (and still is today!). Why ? Know that you do not risk any allergy with this material. It is also unalterable, your jewelry will have a long life. Plus, there's no need to take your rings off when you wash your hands, all Zag jewelry is stainless.

Let's be honest, that's clearly what motivates us to continue working with our favorite jewelry brand: durability, reliability and great pieces. All the stylish Zag jewels that we offer are gilded with fine gold, we totally love these confections.

Bracelet, ring, necklace, earrings, fine and delicate jewelry at low prices. Guaranteed crush!

Zag jewels are great gifts, they always make you happy because you're on target. On the one hand, you don't dig too much into your wallet, on the other hand, they appeal to the greatest number.

Zag Eshop: the collections

The advantage of the Zag brand is that you can match, combine, associate, juggle, harmonize...! Choice, that's for sure, the goal is to beautify women, make them feminine, hot, crisp. This is why the Zag collections offer you mixtures of materials and colors that are always innovative and sensational. Semi-precious stones mixed with steel, shells, beads, charms and brilliant colors, we literally fall in love with these adjustable stainless steel jewels.

We love: stacking Zag bracelets, multiplying Zag rings, adorn yourself with a Zag multi-row or sautoir necklace, or wear a pair of earrings glamorous and dazzling Zag earrings!

In your Zag eshop, you will always find new collections, novelties, and even Zag models on sale! Everything to complete your jewelry box or give pleasure by offering a costume jewel that will please 100%!